STELLA McCARTNEY / 'ADIDAS: STELLA BY' 17
FILM AND STILLS - DIRECTED BY MARIE SCHULLER
We worked closely with Stella McCartney to produce the 2017 'Stella by' campaign in conjunction with Adidas. 'Stella by' invites artists to interpret the brief with their own treatment, put a different spin on the brands and collections through film and stills.
For ‘Stella By’ 2017 Studio Private had a multi faceted role ranging from creativly channeling the brief, sourcing directors and providing art buying services, to producing the shoot overseas and developing the end visual creatively along-side with the brand(s) and artist.
In post-production we achieved a unique edit and grade to the film, this was accompanied with retouching film stills to give a delicate yet tough future image treatment giving the campaign a spin that feels truly ‘new.
The campaign went out across 2 Main films and 6 Cut downs along side still images and won Studio Private a Le Book connections award in the special project catagory.
'Stella by' Stella McCartney - Directed by Marie Schuller